Liza Schubert
Liza Schubert writes about lead generation strategies for mortgage professionals, focusing on how loan officers and lenders can build a consistent pipeline of qualified borrowers. She covers topics like targeting refinance and purchase leads, optimizing conversion rates, and integrating lead services with CRM systems. Her insights are informed by years of experience in performance marketing within the financial services sector, where she has worked directly on connecting lenders with high-intent consumers. She is a regular contributor to MortgageLeads.com, where she helps professionals navigate the tools and data that drive real results in a competitive market.
Articles by Liza Schubert
May 12, 2022 · Mortgage Leads
Why Do You Need Mortgage Lead Generation Services?
One of the most challenging aspects of the mortgage market for loan officers is consistently generating enough mortgage leads each month to maintain a healthy …
Apr 13, 2026 · Business Growth for Brokers, Digital Marketing for Agents
How to Generate and Convert Home Seller Leads in 2026
Build a predictable pipeline of listings with our proven framework for home seller leads. Call 510-663-7016 to discuss your strategy.
Sep 2, 2021 · Mortgage Leads
How to Become a Mortgage Broker; The Right Steps
Mortgage banks and other financial institutions historically always sold their mortgages. Recently, however, the mortgage market has become increasingly fierce, forcing intending homeowners to look …
Sep 2, 2021 · Mortgage Leads
5 Virtues of Every Highly Ranked Mortgage Agent
A mortgage agent is an individual that’s specialized in finding mortgage lenders and borrowers and acting as a middle man between both. A highly ranked …
Sep 3, 2021 · Mortgage Leads
5 Types of Apps Helping Mortgage Agents Prioritize Their Leads
Most agents are swamped with work in their daily routine, so keeping their mortgage leads a priority can be difficult. Keeping track of leads to …
Sep 3, 2021 · Mortgage Leads
3 Ways Loan Officers Can Convert Mortgage Leads to Loans
Majorly, loan officers are responsible for assisting individuals in getting help from financial institutions. A good loan officer has excellent interpersonal skills and therefore makes …
Sep 6, 2021 · Mortgage Leads
Underrated Errors to Avoid For Sourcing Mortgage Leads
Lead generation is becoming rampant with technological advancements and digital marketing in recent times. Sourcing mortgage leads is now part of mortgage agents’ duties, so …
Sep 6, 2021 · Mortgage Leads
The Cons Of Buying Mortgage Leads Autonomously for Agents
Insurance agents need great leads to keep their business running. There are two options. It’s either one purchases leads independently, or one employs the services of …
Sep 6, 2021 · Mortgage Leads
6 Secrets to Cold Calling for Mortgage Agents
An excellent mortgage agent gathers leads and proceeds to convert them into paying clients. One effective way to do that is by cold calling. Cold …
Sep 6, 2021 · Mortgage Leads
7 Factors to Examine When Buying Mortgage Leads
Every insurance agent needs quality mortgage leads for their business. However, the factors that determine what allows you to buy quality leads will need your …
Sep 6, 2021 · Mortgage Leads
Tricks to Effective Mortgage Life Insurance Leads
Agents who sell mortgage life insurance might find it difficult to get customers. Although many homeowners realize the importance of buying a mortgage protection insurance …
Sep 7, 2021 · Mortgage Leads
5 Proven Ways to Generate Mortgage Leads For Agents
The mortgage business is usually competitive, so for a broker to succeed, they must generate quality leads to help boost the business. There are more than …
Sep 7, 2021 · Mortgage Leads
Top 7 Reasons to Buy Online Mortgage Leads
Loan officers are always looking to give their mortgage lending business a revenue boost. However, it’s difficult selecting the right company to buy online mortgage …
May 10, 2022 · Mortgage Leads
Where to Buy Mortgage Leads?
Standing out as a mortgage professional can be challenging. For every mortgage professional, lead generation is a top priority. Not only has this but generating …
May 10, 2022 · Mortgage Leads
Tactics for Buying Mortgage Leads
The mortgage industry is so competitive. Lead generation is critical to the success of any mortgage business. Many mortgage brokers have to produce their leads. …
May 18, 2022 · Mortgage Leads
Pros & Cons of Purchasing Exclusive Reverse Mortgage Leads
A reverse mortgage is a loan that allows homeowners aged 62 and up who have paid off their mortgage to borrow a portion of the …
Mar 1, 2023 · Mortgage Leads
What is a Mortgage: What should you know about it?
A mortgage is a loan used to purchase a real estate property. The property serves as collateral for the loan, and the borrower makes payments …
Mar 1, 2023 · Mortgage Leads
Qualifying for a Mortgage: What Are The Important Factors?
Qualifying for a mortgage can be a complex and overwhelming process, but it’s essential to understand the key factors that lenders consider when evaluating your …
Mar 1, 2023 · Mortgage Leads
Closing Costs: What are Closing Costs and How to Estimate Them
Closing costs are a collection of fees and expenses that must be paid when a mortgage loan is finalized. These fees can vary greatly depending …
Apr 17, 2023 · Mortgage Leads
Hit Your Target Every Time with Targeted Mortgage Leads
If you work in the mortgage sector, you understand how crucial it is to create leads. But not just any leads – you need targeted …
Apr 25, 2023 · Mortgage Leads
Unlock the Power of High-Quality Mortgage Leads Today
In the highly competitive world of mortgage lending, the ability to generate high-quality mortgage leads is essential for success. With the right approach and tools, …
Apr 25, 2023 · Mortgage Leads
Affordable Mortgage Leads Without Sacrificing Quality
Mortgage professionals understand that lead generation is a crucial aspect of their business. But generating high-quality leads can be expensive, and finding affordable mortgage leads …
Apr 26, 2023 · Mortgage Leads
Get Specified with Niche Mortgage Leads
Introduction: The mortgage industry has always been a competitive field, with many lenders vying for the attention of potential customers. As the industry continues to …
Apr 26, 2023 · Mortgage Leads
No Hidden Fees – The Ultimate Benefit of Our Mortgage Leads
Lead generation is critical to success in the highly competitive mortgage industry. Mortgage lenders are always on the lookout for ways to improve their lead …