About Liza Schubert

I didn't set out to build a career in performance marketing; I stumbled into it during a college internship at a call center, fascinated by the data behind which phone conversations actually closed. That initial curiosity evolved into over a decade of hands-on experience across the pay-per-call and lead generation ecosystem, where I have worked both as an in-house strategist for major insurance and home improvement advertisers and as a consultant for publishers monetizing high-intent traffic. My expertise lies in bridging the gap between call quality metrics and ROI optimization, helping teams navigate everything from real-time lead scoring to the nuances of fraud prevention. I have spent years refining strategies for exclusive and live-transfer leads, with a particular focus on verticals like Medicare, legal services, and mortgage, where compliance and speed-to-lead are critical. At Astoria Company, I translate complex platform analytics and regulatory shifts, such as the FCC One-to-One Consent Rule, into actionable guides for advertisers and publishers alike. I believe that the best performance marketing is built on transparent data and ethical lead practices, and my writing aims to equip professionals with the frameworks they need to scale their campaigns responsibly. When I am not dissecting call conversion funnels, you will likely find me testing new attribution models or researching how AI is reshaping bid strategies for phone leads.