3 Things to Know About Mortgage Leads

For every mortgage broker and individual in the mortgage business, the importance of mortgage leads is well-known. Therefore, the topic of generating mortgage leads has been well prioritized in the industry.  Of course, you should know that mortgage leads are referred to as potential clients or individuals who have shown a likely interest in engaging the services of the mortgage brokers.

It is safe to say that mortgage agents’ success rate depends a lot on the degree of lead generation and conversion, so almost everyone should be looking to increase their chances of generating mortgage leads more frequently and proficiently. Generating mortgage leads is a concept that mortgage agents should understand before it can be implemented to achieve the best turnouts. Here are three things we wish to share for you to know more on how to get the best out of mortgage leads generation.

Generating mortgage leads are easier than you think

Yes, don’t get me wrong – mortgage leads generation is not as easy as ABC, but it also is not as difficult as many others deem it to be. As far as you do it right, you should get your game going well enough.

Implementing the right tactics like Search Engine Optimization (SEO) on your website, things to know & learning to follow up leads on time, taking up customer reviews and engaging referrals among many others are great ways to get mortgage leads fast and easily.

With time and continual successful leads conversion, more leads will tend to come from “repeated businesses” and referrals of previous satisfied clients.

 That’s right, in the mortgage business, customers are of utmost importance. A happy customer review today may lead to ten more leads tomorrow. Learning to close deals with prospects and leaving them pretty impressed is crucial to getting more mortgage leads. As the business grows, you find that more of your leads are generated from referrals and customer reviews than your own personal leads generation efforts!

It is crucial to make sure you leave good impressions while closing deals with leads. Statistics continually show that customers opt for services that have good customer reviews or ratings. You should also get them to leave positive feedback on your website for future leads.

How do you handle negative reviews?

 If unluckily, an unsatisfied or maybe untruthful client decides to leave a negative or critical review in your comments section, you’d be making a mistake to ignore it, thinking other positive reviews should suffice.

Positive reviews should be appreciated, and in the case of negative ones, a reply with the right dose of remorse, interest, and optimism will do the trick. For instance, things to know are taking a look at this reply to a customer’s complaint/negative remark:

“We are sorry for whatever inconvenience you might have suffered, Ms. Andy, and we desire to understand better the issue you have with the services rendered so that we can better serve you. Kindly contact us via one of our hotlines for direct communication. Thank you.”

This kind of reply will probably win back the client and regain the trust of the observing media, provided these complaints are not too frequent. Your chances of winning the business of your generated leads to completion are increased by a whopping 21 times if you can follow up effectively in less than 5 minutes!

Whereas patience is key in waiting for the leads to troop in, you need an opposite virtue in closing deals – alacrity. Potential clients tend to walk away too easily if you let them, so whenever you successfully generate leads and declare an interest, do well to follow up quickly. Whether it is to reply to a mail, send a text, make a phone call, whatsoever, just make sure you don’t keep them waiting for long. You sure have learned a good lot from these few, so make sure to put them to use in generating mortgage leads, and you should be seeing some stunning results in no time. 

About the Author: Adnan Nazir

Meet Adnan, the Vice President of Sales at Astoria Company, where he spearheads Astoria's lead exchange, pay per call, and the forging of new partnerships. With an extensive background spanning over 18 years in sales and marketing, Adnan brings a wealth of knowledge and expertise. Beyond the boardroom, Adnan finds solace and inspiration in the art of writing. He thrives in the fast-paced world of sales, where his knack for building relationships and strategic thinking propels him to success. Always eager to broaden his horizons, and revels in the opportunity to connect with new faces and discover fresh perspectives.