Underrated Errors to Avoid For Sourcing Mortgage Leads

Lead generation is becoming rampant with technological advancements and digital marketing in recent times. Sourcing mortgage leads is now part of mortgage agents’ duties, so they have to exercise precision and work swiftly. However, to save time, energy, and money, you must lookout for some of these errors and avoid the black hole that they lead to. Below are some elements to check out when buying leads for your business. 

Always Check These When Sourcing Leads 

Your Site’s Optimization

Statistics reveal that a one-second delay in your site’s web page load speed can cause a 7% decline in your conversion rate. That means a significant loss of mortgage leads, you know? So you can imagine how much you miss out when the site poses even more tiny defects.

Optimizing your page goes a long way to make visitors feel more welcomed. Just changing the look of your web header or the overall home page can mean a lot. Regularly work on removing glitches and upgrading the ease-of-use of the site and, of course, ensure that the page content is always on point, concise and relevant. 

Good web structure also helps improve SEO, especially with clean and keyword-rich URLs at the top of the sites. In all, your web page and content should prove to be mobile-friendly.

Not Investing Enough 

When it comes down to business, it is always a game of investments and returns-on-investments, so if you aren’t putting in as you should, it will affect the output. So also, in mortgage lead generation, a lot of time, mental power, and resources have to be dedicated to achieving results.

Investing in mortgage leads generation can also involve paid advertisement. Subscribing to advert placements like Google Ads, buying mortgage leads, buying social media pages, and so on are so helpful to gain massive mortgage leads.

Not Making Use Of Reviews

Reviews are important for consumers to know the quality of the product they wish to purchase. Moreover, mortgage companies need to build trust. Consumers would want to be able to trust the credibility of whatever brand they are going to do business with.

So getting previous customers to leave a positive review is crucial to increase your chances of quality mortgage leads generation. Statistics have clearly shown that a large percentage of online customers always opt for the products with the best reviews and leave out anyone with lots of negative reviews.

Even when you get a negative review, the right action is to politely respond to the customer asking how or why they are dissatisfied and how to make it work better next time, thereby showing you care. Focus on your goal; sourcing mortgage leads for your business. 

Also, make sure to always post positive reviews as much as you can as an added means of publicity to gain the trust of the masses. Post the reviews on your site, social profiles, and other listings.

Remember that sourcing leads can be either interesting or strength-consuming, depending on who is working on this. But it is also easy to skip these common errors that could make put your business at risk. Therefore, check the points mentioned above and always do your due diligence before any final decision.

About the Author: Liza Schubert

As the Director of Pay Per Call Marketing, Liza is responsible for strategy and executing marketing partnerships for Astoria and promoting call campaigns and initiatives. Liza prospects and secures Pay Per Call relationships that align and further promotes Astorias offers for their clients and affiliates. In addition, she is fluent in campaign set up integrations on Invoca, Ringba, Retreaver and Trackdrive. Liza has a bachelors degree from American University in Washington DC, in Public Communications, focusing her skill set in writing, public relations, proofreading and research.