The Cons Of Buying Mortgage Leads Autonomously for Agents

Insurance agents need great leads to keep their business running. There are two options. It’s either one purchases leads independently, or one employs the services of lead generation companies. Each of these options has its benefits and difficulties. In this article, we’ll explore the cons of buying mortgage leads independently. Independent buying is all about buying leads on your own without employing the services of lead generation companies. Below are the cons of buying leads independently.

The Cons Of Buying Leads Without Lead Companies

Not Very Effective In The Face Of Emergency

This is one of the most prominent problems that come with buying mortgage leads independently. Lead generation companies are way faster and more efficient in emergencies. This is simply because they have vast networks, more capacity, and more expertise. Yes, no matter how great you are at buying your own leads, your efforts may not measure up to a company’s. You really can’t compare a single person to a group of experts. It doesn’t work that way.

Overly Stressful And Demanding

Buying your own leads is no doubt an excellent way to learn by yourself. You know you’ll be intimated with market fluctuations, pricing, and a plethora of others. Employing the services of a lead generation company saves you all this stress. You’ll have your time all to yourself, and you wouldn’t have to bother about how to get deals.

The company takes care of this effortlessly.  Many people run away from buying leads independently because of this. You can always employ a company’s services if being independent is too big a burden for you to bear.


Again, there’s the issue of being cheated out of your money. Buying independently exposes you to perfectly branded leads that will make you lose lots of money. This rarely occurs with the companies. They are well versed in it.

However you decide to buy leads, always weigh in on both methods before making a final decision. Remember that what matters most is the quality of leads you end up with. 

About the Author: Liza Schubert

As the Director of Pay Per Call Marketing, Liza is responsible for strategy and executing marketing partnerships for Astoria and promoting call campaigns and initiatives. Liza prospects and secures Pay Per Call relationships that align and further promotes Astorias offers for their clients and affiliates. In addition, she is fluent in campaign set up integrations on Invoca, Ringba, Retreaver and Trackdrive. Liza has a bachelors degree from American University in Washington DC, in Public Communications, focusing her skill set in writing, public relations, proofreading and research.