Top 7 Reasons to Buy Online Mortgage Leads

Loan officers are always looking to give their mortgage lending business a revenue boost. However, it’s difficult selecting the right company to buy online mortgage leads, and many do wonder if a lead purchase is the best line of action? Below you find answers to these questions.

#1 Generate Quality Leads

The best lead companies provide their customers with fresh mortgage leads in real-time. Note that this isn’t the case with several of the less popular companies. The usual practice for such companies is to resell the same leads many times over. The regular practice is to buy lots of their online mortgage leads from other companies. It’s very prudent to verify if the leads you want to purchase w ever been sold to anyone. The best online mortgage leads are some of the best ways you can spend your marketing dollar. Because they are very likely to be closed.

#2 Good Pricing

Those with very limited funds can also find online mortgage lead companies that meet their needs and connects them with quality leads. In some cases, there is a minimum deposit you need to make to access the leads of mortgage lead companies. Usually, the figure is around $500. Buying online mortgage leads could be the best marketing decision you ever made for your business.

#3 Good Return Policy

You should be on the lookout for an easy return policy when searching for the next online mortgage leads company. The top players in the mortgage business have excellent return policies in place

#4 Cherry Picked Online Mortgage Leads

If you are dealing with a good mortgage lead provider, you should be able to go into the site and assess the leads available before buying them. On some sites, you will even be able to view how often the leads were sold.

#5 High Quality

The top lead firms provide high-quality leads. Quantity doesn’t guarantee quality. This means a large number of leads you bought does mean you got your money’s worth. If you purchased 60 new leads and the better part of them are old, you can only expect to close very few. However, if you invest just $200 and buy 20 new leads, your close ratio will be higher. Closing more leads mean more money ends back in your pocket.

#6 Exclusive Leads

If you want to increase your closing rate with the very best online mortgage leads, with the best chance, exclusive mortgage leads will be your target. This leads never land in the hands of your competition. On the other hand, two different companies, in addition to you could buy the same nonexclusive leads.

As you continue wondering where to find the best mortgage leads online, you need to know this decision could make or break your business. Should you get new purchase mortgage leads or refinance mortgage leads? Would real-time leads do or a few weeks old leads would be better? Are the leads just for you or shared with others? Lastly, find out the source of the leads. Did the company generate all the online mortgage leads, or where they bought and paid for?

#7 Great Customer Service

If you find one of the good companies that provide online mortgage leads, you’ll find out you enjoy having them on the phone. The best way to assess their customer service is to get their agents to be better off with another lead company.

About the Author: Liza Schubert

As the Director of Pay Per Call Marketing, Liza is responsible for strategy and executing marketing partnerships for Astoria and promoting call campaigns and initiatives. Liza prospects and secures Pay Per Call relationships that align and further promotes Astorias offers for their clients and affiliates. In addition, she is fluent in campaign set up integrations on Invoca, Ringba, Retreaver and Trackdrive. Liza has a bachelors degree from American University in Washington DC, in Public Communications, focusing her skill set in writing, public relations, proofreading and research.